CLEA
Project Concept
Branding and Packaging Design
INTRODUCTION
Clea is a clean beauty brand focused on simple,effective body and skincare products. The goal of the visual identity is to reflect softness, lightness, and everyday care. The branding and packaging are designed to feel fresh, organized, and friendly without being too minimal or too bold.
Clea makes self-care sweet, simple, and fun. With gentle ingredients, soft colors, and playful mermaids, we turn daily care into a happy little ritual for anyone who loves color and kindness.
